The Guild Joins the Human Artistry Campaign

The Graphic Artists Guild has joined the creators’ coalition, Human Artistry Campaign. The Campaign asserts the primacy of human endeavor in the creative process, and seeks to support and protect the interests of creators in the face of the rapid advancement of AI generative technologies. The Campaign originated within the music community, but expanded to embrace creators from all disciplines. It was announced Thursday afternoon at the South by Southwest Conference in Austin, Texas. Currently 40 cross-disciplinary creators organizations have joined the Campaign.

The Campaign’s Principles recognize the value AI brings as a tool for creators, but asserts that copyright protection should be withheld from solely machine-created and generated works. They also call on policy makers to consider the interests of human creators when developing policies around AI, and developers to create means to preserve transparency and accountability, and protect works from unauthorized use on AI platforms.

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